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Economic Considerations 2
 

However, there are also positive economic considerations to dealing with environmental impacts.
Here are four that any economic adviser would consider.

Image:

Businesses spend a lot of money creating an image and it could be dented in one unpleasant incident.
Look at Shell and the damage they received as a result of allegations made about their involvement in Ogoniland in Nigeria and the disposal of the oil rig Brent Spar.

Customer perception:

Customers see what they want to see, which may not be what you are actually doing. You may want to find out what they think, rather than guess.


Employee motivation:

This is proving more widespread than previously thought.
60% of people say they take environmental performance into account when going for a job.


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2002 Edition