10. FutureAs in nature, survival in business requires the constant fueling of new growth. Growth is essential. Growth should be both vigorous and sustainable.
Business often claims that all is a matter of 'the survival of the fittest', misquoting Charles Darwin and giving the impression you need to be "fit" like a muscle builder. This justifies walking all over everybody and everything and then calling it natural. | The proper use of the word "fit" is how we use the word in clothing. We choose the clothes that "fit" best. In a similar way, companies should fit with the environment. Then, the companies that fit the environment better will survive longer.
Check out the chat for environmental drivers at Envirospace | |
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