4. Customers and Green ConsumerismThe "Blue Peter" generation is growing up and buys more and more. Consumer surveys in the early 1990s show that consumers are keen to purchase environmentally-friendly products if the price and quality are right. Companies who demonstrate a high standard of environmental performance in their products and their processes can gain market advantage. Increasingly standards are being set to prevent false or cheap claims being made. | Image is all important. The attention, adverse publicity, human and environmental damage from a major incident never goes away, whether local or national. Shell lost it's credibility, gained through its "Shell in the countryside" campaigns, by its handling of the brent Spar Oil Rig disposal and its involvement in persecutions linked to its oil operations in Nigeria.
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